About Johnson’s Baby
For 125 years JOHNSON’S mission has been to create the gentlest baby products in the world. Products so mild, they can be used for every age and stage of a baby’s life. That’s our standard of gentle. But gentle isn’t only in our bottles, it is also in our heart.
Whether it’s during the bubble baths or the bedtime snuggles, we’re proud that our baby products can play a part of these special moments. From our No More Tears® washes and shampoos to our Clinically Proven Mildness lotions and oils, your bath and bedtime routines are sure to satisfy even the littlest of loves. Shop Johnson’s® baby products to find clinically proven formulas that are 100% gentle and free from dyes and sulphates.
At JOHNSON’S®, we believe in the immense, transformative power of gentle in the world.
- Of being gentle with our children, and with their dreams and ambitions.
- Gentle with each other.
- Gentle with the earth.
- Gentle with our words and thoughts and actions.
- Gentle means safe.
- Gentle means pure.
- Gentle means confident.
- Gentle means happy.
That’s why everything we make, everything we do and everything we stand for is as gentle as you want the world to be.
Pioneers in Baby Care Research
We’re committed to delivering the best for babies. For decades, we’ve pioneered research to further understand the unique needs of baby’s eyes, skin and hair. This science is behind every one of our gentle and mild products, which meet or exceed the top regulatory standards in the world.
Here’s some of our baby care research:
Sight
- Babies’ eyes continue to develop after birth, making sight the last sense to fully develop
- Eye contact is critical for social development
- Newborns can only focus their eyes at 8 to 12 inches (the distance to your face when you’re cradling or feeding)
- Whilst adults blink every 3-5 seconds, in their first year it is not unusual for babies to keep their eyes open for one whole minute, so their eyes are more vulnerable to irritation
Touch
- Physical contact is a baby’s first emotional bond, and is key for emotional and intellectual development
- Skin is the first line of defense against toxins, irritants, and allergens
- Babies’ skin is up to 30% thinner and more sensitive than adults
- Hydration is key for strong baby skin
Scent
- Babies are able to smell before they’re born
- Enjoyable and familiar scents improve mood, calmness, and alertness
- Mother’s scent can stop baby from crying
- In a study, babies bathed with a fragranced bath product engaged 30% more with their mothers after bath, compared to babies bathed in a non-fragranced bath
Sleep
- Studies indicate that 20-30% of babies experience sleep problems
- Many parents express a desire to change some aspect of their baby’s sleep
- We partnered with Dr. Jodi Mindell, a leading paediatric sleep expert from Saint Joseph’s University and the Children’s Hospital of Philadelphia, to develop our 3-Step Bedtime Routine
- Help your baby fall asleep faster and stay asleep longer with our 3-Step Bedtime Routine